I started /ˈprimədiv/ to combine my professional experience with my passion for music, dance, and art.
I took inspiration from working in the music industry and NYC club scene back in the mid-to-late ‘90s and early ‘00s. The simplicity of that era was one of the driving forces behind the “primitive” concept, and every creative decision I took to develop the brand and overall experience of each event was rooted in those early, formidable times.
Unfortunately, due to COVID-19, I could not move forward with producing another event and had to pause operations in 2020.
/ˈprimədiv/ is now serving as a record label until a new event series can be developed.
